AICE media studies

 First scene:  The first scene will open with a shot at the beach. It will be a peaceful calm picture and then, a Zephyrhills water bottle will fall from the air. The water bottle will be caught by a hand. Music will play through the entirety of this scene.  Second scene: The second scene will follow the same concept as the first. The product will be caught by a single hand in the air. The setting will now be a park surrounded by trees in nature. The same song will be playing throughout the entirety of this scene as well.  Third scene: The third scene will jump to the water being caught again, but now at the gym. This will not only follow the same concept as the first 2 scenes, but it will add to the showcasing of the water's compact benefits. Once again, the same song will be playing throughout.  Fourth scene: Jump cut to the same concept as the other scenes, but now the product is being caught in a back yard. This will be the last scene following the single hand catching the wate

My plan for this commercial is to showcase the convenience of prepackaged water. I want to incorporate a calm scene with natural lighting as well. The commercial will open with someone holding a bottle of Zephyrhills water in their hand. This person will be in an outside setting like a park. The bottle will be tossed up, and as it comes back down the scene will change. Now a person will be holding the bottle at the beach. The commercial will run through a multitude of setting to showcase the ease of prepackaged bottled water. the commercial will close out with a slow-motion shot of the water being poured into a cup outside with a nice background to tap into the natural nature aspect of clean spring water.  Props: props will include a bottle of Zephyrhills water. Schedule: The filming will all take place on one day, the first scene will be shot outside in a park. The next scene will be shot at the beach. The next will be shot inside the gym, and the next will be in a back yard with a lo

My commercial will be on Zephyrhills water. Usually, when seeing water commercials you see some sort of nature seen. This is usually typical with the promotion of spring water. The vibe of most water commercials is calm. I plan to bring a similar vibe to my advertisement for this water. Common conventions of this brand's commercials include picturesque scenes of the Florida springs this water comes from. I will more than likely be going against this convention seeing as I cant travel. Other common forms of advertisement include ways of showcasing the convenience and essentialness of bottled water. Common ads show people doingevery day active tasks and the relief of drinking a cold bottle of water after. Water is essential to athletes, outside workers, and just survival in general. There can be something so serene about the idea of water. Commercials do not only make it look appealing, but show the benifiet of water that comes prepackaged. At a soccer game, you cant just run to the